Blog 5

Today we presented our advertising campaign for a bag of photography equipment. We weren't finished so next time I think we should have worked more efficiently and quicker. What was good about our presentation was that we were the only group that sold the objects in two bundles. This is good because in the real world you would make more money by doing this and If you couldn't afford the more expensive package you could always buy the cheaper one. I am not a natural leader so I didn't take control of the group but I felt able to easily contribute ideas. The picture we put on the poster was of a camera which we edited on photoshop. I thought it looked alot better after we edited it. This was because we made it more bold and contrasting. We also used a tool where you can draw around the picture and move it around. This is sort of like copying and pasting but you can be more precise and its easy since the line locks onto what you are picking up.

After lunch we did some more work on our research project into advertsing. I compared Pepsi's logos and some of their adverts. The Pepsi adverts are quite good because they have to do something to outsell Coca Cola. After lunch we had to design a logo for 'Doggie Yum'. Doggie Yum is a dog food which is very low  quality, but we had to make it more appealing than the Tesco value type products which are very cheap, dull and boring. We had to make it fun, exciting and attractive to children and teenages. In our logo we used colour, font and design. We worked in a group of three but we very much did our own thing which worked quite well. I came up with two ways of writing the brand name (Doggie Yum). They were both in bubble writing and quite comical, because I thought this would look less dull and boring. It would also suit the target audience better, which was around 10-20 years old. I also made a logo which was a cartoon dog wearing a baseball cap backwards and shades. I though this would work because it was simple and easy to remember which is what you want in a logo. It was also funny and fitted the image of cool young kids.