Last Thursday's session was based on advertising. We learnt that there are three types of advertising campaigns, raising awarness, starting a point of view and advertising a  product or service. We started by looking through a yellow pages book a deciding which pluming service we would use if we came home and the house had flooded. This helped me realise how complicated advertsing is even in the yellow pages. For example you have to pay alot more to put your advert in the top left hand corner because you read from the top and left to right. We then looked at some adverts on the internet to analyse. I liked the Caburys adverts because they are very different and it looks like alot of though has been put into it. My favourite ones are the Cadburys spots vs stripes advert and the Cadburys fair trade advert.


I liked there two adverts because they had good computer animation.

After lunch we got into groups and tried to sell a group of objects. I didn't see the connection between the group of objects we had to advertise and I wasn't sure why we didn't advertise them separately. It was my idea to take pictures of the objects behind a white piece of paper. We would have then  made them more contrating on photoshop so that the white paper was completely white. This would make it look more professional.