Blog 6



This picture is the old menu for the cafe.
Its going to be replaced by a white one to
save money on printing. 



Today, before lunch we did some more work on our research project. Then after lunch we found out we would be doing some work for a cafe called 'The Orange Tree Cafe' along Burleigh street opposite Primark. More precisely we had to make an A5 flier promotioning the cafe and telling people it was there. But before we got told what we had to do we went to see the cafe with clipboards to write down notes. I could see why they needed more advertising because even though its in the middle of town its not very obvious and no one in our class knew it was there before. From the outside it looks fairly expensive because its shiny and new compared to most of the other shops down the street. The color scheme is mainly black, white orange and green which you can see in the design of the name. When we went into the cafe thought it was a nice place to be because the orange lighting made it feel cosy. It had grey scale photos of Cambridge on the walls which made it feel arty and relevant to Cambridge. It also had a brick wall effect on the counter wall which matched the orange and white colour scheme. The menus were presented on Black boards like what they typically use in pubs. I thought this made it feel traditional despite the fact it was very new. The cafe is a mix of modern and traditional and very different to fast food cafes. 

After we had written down our notes we headed back to class where we found out the cafe used to be a greasy fast food cafe called Cafe 11 before it had be bought three months ago. We also found out that the target audience was mainly people who shop at primark and people who work in offices and would want to go there for lunch. We then got told the brief which was to design a A5 flier to go around town, telling people the cafe was there. I'm excited to be working for a real business because I think we will learn more about advertising.  I should also be more practical and we will get a taste of what its like to work in the real world.